Why not taking advantage of the latest features provided by Google Analytics? Features like remarketing reports, demographics reports and interests reports which can give you key analytics insights to determine if some groups convert better than others or if you are attracting the right audience for your site.
Advanced Google Analytics is a powerful Joomla plugin that will generate and insert the proper Google Analytics tracking code in all your web pages. With this plugin you can also track downloads, track outbound and mailto links, track multiple domains and subdomains, or anonymize IP addresses.
In addition, if you enable the Custom Dimensions feature you can segment your analytics data in ways you’ve never imagined, being able to determine the most popular categories, the most popular publication years, how your authors are performing and your users’ engagement.
If you don’t have a Google Analytics account you should create one. Follow this video tutorial How to Set Up Google Analytics on Your Website to learn how to properly setup your own Google Analytics account.
The following tutorial will show you how to easily configure this Google Analytics tracking plugin:
Advanced Google Analytics Settings
To access plugin’s configuration page, go into your Joomla Backend, click on Extensions -> Plug-in Manager, click on System – Advanced Google Analytics and select Basic Options tab.
You should start the setup by getting your Property ID, which is required for the plugin to work properly. To get profile’s Property ID, enter into your Google Analytics account. The Property ID should be listed on the home screen, next to your profile name. Copy the Property ID, which should look something like this UA-YYYYYYYY-Y, paste it in the plugin’s field called Google Analytics ID and apply the settings using the Save button.
The parameter called Domain Name should be filled in with your domain name or subdomain name (the www is required if your website uses www).
Using Tracking Type, you can switch between Classic Analytics and Universal Analytics code.
Custom Variables (Classic Analytics Only)
The Custom Variables will help generate reports showing visitors activity by custom segments. Advanced Google Analytics for Joomla has four predefined segments: category, authors, year and user. For each of these segments, a separate report will be generated. Category, authors and year segments will allow you to have a quick overview on what’s popular on your website and the user segment will give you an idea about your users engagement (this custom variable will track if a user is logged in or not while browsing your website).
You can access Custom Variables reports in your Google Analytics account by going to Audience -> Custom -> Custom Variables.
Custom Dimensions (Universal Analytics Only)
In Universal Analytics Custom Variables were replaced by two powerful features called Custom Dimensions and Custom Metrics. Using Advanced Google Analytics for Joomla and Custom Dimensions you can also track the four predefined segments: category, authors, year and user, as specified above.
To use custom dimensions with Advanced Google Analytics you need to properly define them, read this tutorial for more details about Setting up Custom Dimensions for Advanced Google Analytics.
Event tracking is just awesome, is a Google Analytics feature which allows you to track events like clicks on external links or clicks on downloads. To enable this feature you will need to set Enable Events Tracking to Yes. Events like clicks on outbound links or clicks on mailto are tracked out of the box. A Downloads Filter is available for tracking downloads; you can use the default filter or you can customize it as you wish. Just remember to use this “|” separator when adding a new file extension to the list.
To display the events in real-time go to Real-Time -> Events, on your Google Analytics account. You can also access all your Events reports by going to Content -> Events -> Overview.
Additional tracking Settings
Using Anonymize IP option you will be able to comply to some legislation requirements from different countries. Setting Admin Tracking to No will help generating clean reports. Visits, page hits or any other actions generated by you or other administrators will be automatically excluded from your reports.