You probably have noticed that the default Analytics tracking code format, listed in your Properties, has changed a few months ago. Over the years, Google has released multiple versions of its Analytics JavaScript library, introducing new features. Global Site Tag is […]
Creating a Google Analytics account
Analytics is a free web service provided by Google that will give useful insights about your website’s users. With Google Analytics you can generate advanced reports about the number of visitors, engagement and traffic sources. Google Analytics also provides a set […]
How to add Google Analytics to AMP pages on WordPress
If you have installed one of the AMP plugins for WordPress, you have probably discovered that by default the Google Analytics code is stripped out from Accelerated Mobile Pages on WordPress. Furthermore, by manually adding the default Google Analytics tracking […]
Tips to improve Google Analytics data accuracy
After installing Google Analytics on a website you should start thinking about ways to improve your analytics data accuracy. Google Analytics provides some smart tools allowing you to easily exclude well-known robots / spiders, to exclude traffic from your own […]
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