Google Analytics 4 (GA4) is the next generation of Google’s analytics platform, designed to provide a more comprehensive and insightful view of user behavior across multiple devices and channels. Google Analytics 4 properties have several advantages over Universal Analytics: This tutorial […]
Google Analytics 4 support for WordPress AMP pages
Google Analytics 4 is the next-generation measurement solution, and will be replacing Universal Analytics. On July, 2023, Universal Analytics properties will stop processing data. If you are still using Universal Analytics, you should switch to Google Analytics 4 as soon […]
Analytics Insights for Google Analytics 4
From version 5.6, Analytics Insights (AIWP) plugin has full support for Google Analytics 4, which is the next generation of Google Analytics. Both, reporting and tracking components, support Google Analytics 4 properties with the new WordPress plugin release. Google Analytics […]
How to Set Up Dual Tracking in WordPress
Google Analytics 4 is the latest version of Google’s web analytics platform. If you’re already tracking your WordPress website using the previous version of Google Analytics (Universal Analytics) you should consider using dual tracking. With the Analytics Insights (AIWP) plugin […]
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