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How to Create a Google Analytics 4 Property

Last Updated on September 24, 2023 by Alin Marcu

Google Analytics 4 (GA4) is the next generation of Google’s analytics platform, designed to provide a more comprehensive and insightful view of user behavior across multiple devices and channels. Google Analytics 4 properties have several advantages over Universal Analytics: This tutorial […]

Google Analytics 4 support for WordPress AMP pages

Last Updated on January 8, 2023 by Alin Marcu

Google Analytics 4 is the next-generation measurement solution, and will be replacing Universal Analytics. On July, 2023, Universal Analytics properties will stop processing data. If you are still using Universal Analytics, you should switch to Google Analytics 4 as soon […]

Analytics Insights for Google Analytics 4

Last Updated on August 9, 2023 by Alin Marcu

From version 5.6, Analytics Insights (AIWP) plugin has full support for Google Analytics 4, which is the next generation of Google Analytics. Both, reporting and tracking components, support Google Analytics 4 properties with the new WordPress plugin release. Google Analytics […]

How to Set Up Dual Tracking in WordPress

Last Updated on June 10, 2023 by Alin Marcu

Google Analytics 4 is the latest version of Google’s web analytics platform. If you’re already tracking your WordPress website using the previous version of Google Analytics (Universal Analytics) you should consider using dual tracking.  With the Analytics Insights (AIWP) plugin […]

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