Even though Google Analytics 4 is now the default version for all newly created properties in Google Analytics, to use Analytics Insights for WordPress and other similar plugins, you will need to create Universal Analytics properties.
This tutorial will guide you through the steps of creating Universal Analytics properties when the default version is Google Analytics 4.
To create a Universal Analytics property to a new or existing account follow the steps below.
Create a Universal Analytics Property
Go to the Admin section of your Google Analytics account by clicking the gear icon at the bottom-left of your page.
When you go to the Admin section you can choose to create a new account or a new property. If you’re going to create a new Google Analytics property on an existing account, click Create Property button. Otherwise, click Create Account, create the account, and then follow the same steps as above.
Enter your property name, choose the time zone, currency, and then click Show advanced options.
After the new section appears, you need to click the toggle button next to a Create a Universal Analytics property.
Afterall you will need to enter the Website URL and choose how you want your new property to be created:
- Create both properties (GA4 and Universal Analytics) or
- create just the Universal Analytics property
If you plan to use both, then choose the first option. If you want to work only with Universal Analytics, then choose the second option.
Finally, click Next, answer several questions, and click Create.
Depending on your choice, you will have either two properties (Universal Analytics and Analytics 4) or a single Universal Analytics property.