Google Analytics 4 (GA4) is the next generation of Google’s analytics platform, designed to provide a more comprehensive and insightful view of user behavior across multiple devices and channels.
Google Analytics 4 properties have several advantages over Universal Analytics:
- are privacy-focused and durable for the future
- are using machine learning to give insights about the customers across platforms and devices
- provide seamless integrations with Google advertising platforms
This tutorial will guide you through the steps of creating a Google Analytics 4 property and setup a Web Data Stream.
To create a Google Analytics 4 property to a new or existing account follow the steps below.
Create a Google Analytics 4 Property
Go to the Admin section of your Google Analytics account by clicking the gear icon at the bottom-left of your page.
![](https://i0.wp.com/deconf.com/wp-content/uploads/2021/09/google-analytics-admin.png?resize=445%2C395&ssl=1)
When you go to the Admin section you can choose to create a new account or a new property. If you’re going to create a new Google Analytics property on an existing account, click Create Property button. Otherwise, click Create Account, create the account, and then follow the same steps as above.
![](https://i0.wp.com/deconf.com/wp-content/uploads/2021/09/universal-analytics-property-create-2.png?resize=1082%2C430&ssl=1)
Enter your property name, choose the time zone, currency, and then click Next.
![](https://i0.wp.com/deconf.com/wp-content/uploads/2023/09/google-analytics4-property-options-1-1.png?resize=689%2C693&ssl=1)
On next screen you’ll need to describe your business. Select the business category and size and click Next.
![](https://i0.wp.com/deconf.com/wp-content/uploads/2023/09/ga4-business-details.png?resize=781%2C722&ssl=1)
Choose your business objectives and click Create.
Continue by setting up your first Web Data Stream by selecting Web under Choose a platform section.
![](https://i0.wp.com/deconf.com/wp-content/uploads/2023/09/ga4-web-data-stream.png?resize=1024%2C329&ssl=1)
In the Set up your web stream enter your Website URL and a suggestive Stream Name.
Afterall complete the setup by clicking the Create stream button.
![](https://i0.wp.com/deconf.com/wp-content/uploads/2023/09/ga4-setup-data-stream.png?resize=1024%2C437&ssl=1)
That would be all! If your web platform is WordPress you can use Analytics Insights plugin to start tracking and get traffic reports for your newly created Web Data Stream.