Search Engine Insights (SEIWP) is a free, featured plugin, that brings Google Search Console (aka Webmaster Tools) reports into your WordPress site.
This plugin uses a set of comprehensible reports to make your Google Search Console data easier to understand.
A powerful widget with custom reports provides key insights in your WordPress Administration Dashboard, while in-depth Web Page reports allow further segmentation of your search data, providing performance details about your posts and pages on Search Engine Insights.
If you are new to Google Search Console and you don’t have an account yet, you should create one before proceeding further. To create your first Account and a website Property
Search Engine Insights Setup
In order to allow this plugin to retrieve search engine data from your Google account, you need to go through a simple authorization process.
To authorize the plugin select Search Engine -> Setup and press the button called Authorize Plugin.
You will have to generate and save an access code. To generate the access code, press the link called Get Access Code, a new window will pop-up asking you to allow specific data from your Google Search Console account to be used by Search Engine Insights. After the agreement, an access code will be issued by Google API.
Copy the code, paste it in the field called Access Code. Save
When needed, you can use your own Google Search Console API Project to authorize the plugin. This is suitable for web developers, for websites generating a huge amount of API requests (huge websites/huge networks) or education purposes. To use your own API Project, select enable developer mode in Search Engine -> Setup. Using your own Google Analytics API Project has nothing to do with the number of Properties you have defined in your Search Console account. Webmasters managing multiple websites from a single Google Search Console account should use the Lock Selection option. You’ll find more details about that option below.
After completing the authorization process, the page reloads and a set of new options will be available. At this point, you can select the preferred Website Property from a list. If you have multiple Properties defined in your Google Search Console account, the plugin will retrieve all of them and you’ll be able to select a default one.
Locking a website property
After selecting a default Property you can opt to hide all other Properties using the Lock Selection button. This feature is useful when you are authorizing the plugin using a Google Search Console account with multiple Properties defined and you don’t want other Admins to be able to see them. To unhide them you’ll have to clear the authorization and authorize again. On WordPress Network, a Refresh Property option is available on the Network Admin area.
Switch on the Automatic Update feature to automatically update the plugin when new maintenance or security releases are available for download.
Search Engine Insights Settings
Okay, you’ve completed the authorization process and opted in or out for automatic updates. Now it’s time to make some extra settings. To access the plugin’s options, select Search Engine -> Settings from your main menu.
You may want to share your search data and your success with a team, your employees or your friends. The Show stats to option handles this kind of needs, allowing you to share your reports with other administrators, contributors, editors or authors. For example, if you wish to share your data with your editors, you’ll have to select Editor role for Show stats to option.
When you have multiple Properties in the same Google Search Console account and you want to share reports about a single Website, you will need to switch off the enable Switch View functionality option. By disabling this option, authorized users won’t be able to switch between Properties using the website list selector from their Search Engine Insights widget.
Search Engine Insights gives you full control over its features. For example, if you plan using only the admin dashboard widget, you can switch off the enable reports on Posts List and Pages List and only enable the main Dashboard Widget option.
To enable the frontend reports select Search Engine -> Settings and switch on the enable web page reports on frontend option. When enabled, you can check the search reports for any web page from your site using the Search Engine link. The Search Engine link is located in the Toolbar, at the top of your screen. Note that these search reports are only available for the user roles selected in the Show stats to option.
Using the Chart Color option, you can pick a favorite color for the rendered charts. This color and some variations will be used to render the aria charts, the geo map chart and other charts inside Search Engine Insights reports.
FAQ, Resources & Final Notes
To find more details on how this plugin works and how your data is used, read Data Usage Policy for my Extensions.